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Comment by Peter Feltham on January 7, 2013 at 10:44

Good idea re John. He seems very busy lately though, and has made a great start creating and nurturing his new G+ Community. There is a lot of highly relevant material in there already - something you may wish to join? 

Comment by Robert Pye on January 7, 2013 at 8:47

Thanks Peter.  Yes, it does seem that this idea of "design" is taking off in all sorts of places.  The interpretation spectrum is quite large at present, I would suggest.  On the one hand, early Corporate entrants have turned to people who claim to understand "social media" and outsourced the job to experts.  "Please take care of this.  I don't understand it, so you do it".  I think this is what has been happening over the past 10 years, in the main.  What I think has started to happen over the past few years is that new companies and some existing one have been starting to adapt and adopt social paradigms into the hear of their business process design and even their strategic intent.  For example, when Ethos talks about implementing a multi-sided business model as a core concept for its service delivery, this is something that has to embrace social design principles.  Perhaps a good case study for John Kellden?  I'll G+ him a link.

Comment by Peter Feltham on January 6, 2013 at 18:45

Good paper! It's a bit heavy on the analytics and "big data" side for us, but we're not its target audience.

Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and  culture. The goal is improving value exchange among constituents.

Quite so.

It validates our decision to use "social" + "workflow" internally via the great Podio platform, plus all the other collaboration-improving tools that we have settled on. And, as you know Rob, I've been experimenting with Podio to set up private Workspaces used to work with some gurus and experts that are of mutual benefit. It works great for such things.

It seems to me that we should develop some services + an "A Team" to use and deploy these ideas out there - we have adopted them within the Ethos Group already so.. That could be very helpful to outside orgs perhaps a bit confused or afraid to trial new stuff?